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RealTracker Small Business from:  RealTracker

Homepage:   currently no screenshot

Headquarter:  Utrecht, The Netherlands
Focus:  general Web Analytics
Budget:  mid-size & small Budget

Description:  
   
Languages:  Interface in English
Available as:  ASP/SaaS
Support rating:  no data available
    
    
Strengths and weaknesses by comparison


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Completeness by comparison:


Top: 81.2
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Average: 32.6
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RealTracker Small Business : Dashboards
Information about KPI, visualizations and individual reporting.


Usabilitynot good
Helplittle
Joy of Usenot good


TopicalityHour(s)
Live view on current visitorsno
Course within an houryes
Course within a dayn/a
individual time spansyes
Showing content groupsn/a


Average page views / sessionno
Average time /sessionno
Average sessions / visitorno
Bounce rateno
Conversion rateno
Revenuen/a
ROIno
Trendsno
Page title instead of URLyes
Showing single visitor profilesno
KPI for internal searchesno


MS-Excel or MS-Office-Pluginno
Export as CSVyes
Export as XLSno
Export as DOCno
Export as PDFno
Print viewno


Sending emails from report interfaceno
Report view for small screens (mobile)no
Regular email reports: Setup by userno
Regular email reports: Setup by vendor or admin.n/a


Dashboards by compartmentsno
Dashboards: Setup by userno
Dashboards: Setup by vendor or adminn/a


Benchmarks (external comparison)no
Benchmarks sorted by type of websiteno
Benchmarks sorted by traffic volumeno


Clickmapno
Heatmapno
Direct comparison viewsno
Drilldownno
Milestonesno


KPI: Setup by userno
KPI: Setup by vendor or admin.no
Thresholds: Setup by userno
Thresholds: Setup by vendor or admin.no
Scores: Setup by usern/a
Scores: Setup by vendor or admin.n/a


Keyword cluster: Setup by usern/a
Keyword cluster: Setup by vendor or admin.n/a
Keyword cluster (internal search): Setup by usern/a
Keyword cluster (internal search): Setup by vendor or admin.n/a
Content groups: Setup by userno
Content groups: Setup by vendor or admin.no


RealTracker Small Business : Kampagnen
Information about measuring campaign effectiveness.


Campaignsno
Conversion rate of c.no
Costs of c.no
CPC (Cost per click) of c.no
CPO (Cost per order) of c.no


Automatic import of SEM campaign datano
Bid Managementno
API to SEM servicesno


Campaigns: Setup by userno
Campaigns: Setup by vendor or admin.no


RealTracker Small Business : Support
Information about support options and capabilities.


Account Managern/a
Support staff (global)n/a
Speed of support< 4h


Support languages
Support in Englishyes
Support in Germanno
Support in Japaneseno
Support in Spanishno
Support in Frenchno


Onsite support
Onsite support in USAno
Onsite support in Germanyno
Onsite support in Great Britainno
Onsite support in Franceno
Onsite support in Australiano
Onsite support in Japanno
Fee onsite support (per day)n/a


Customer ratings
Support for implementionno data available
Support for adjustments of running systemno data available
Business consultingno data available
Averageno data available




RealTracker Small Business : Segmentation
The segmentation of visits and visitors is still one of the most valuable tools in web analytics.


Adhoc segmentation by userno
Setup of segments by vendor or admin.n/a


Segmentation with wildcards (i.e. *,?)no
Combination of segmentation criteriano
Backward segmentationn/a
Combination of segmentsn/a


Usability of segmentation for usern/a


Technique of segmentation:
n/a


Comments on technique:
n/a


Storage of data (duration)n/a
Storage of raw data (duration)n/a


RealTracker Small Business : Mobile Analytics
Information about special ways to capture mobile traffic.


Mobile Analyticsn/a
Integrated reportingn/a
Local capturing of traffic (i.e. by proxies)n/a
Using MSISDNn/a
Using enriched pixel (i.e. with PHP, ASP, Ruby)n/a
Country of visitorn/a


ISP of visitorn/a
Technology of access (i.e. GPRS, UMTS)n/a
Protocol (i.e. WAP, XHTML)n/a
Manufacturern/a
Modeln/a
Control (Touchscreen, Jogdial, Keypad)n/a
Size of displayn/a


Database for model identificationn/a
Number of models or user agents in database-


RealTracker Small Business : Data security
Data security covers the aspects of the validity of data and location of hosting.


Deletion of visitor IP addressn/a
Deletion of visitor IP address without data lostn/a
Data in EUyes
Safe Harbour list (only non EU vendors)n/a


Visitor (re)identification by IP-Addressyes
Visitor (re)identification by User agentno
Visitor (re)identification by 1-party-cookieno
Visitor (re)identification by 3-party-cookieyes
other methods of visitor (re)identificationno


certified by KIA (Sweden)no
certified by OJD (France)no
certified by ABCe (Great Britain)no
Measurement according to IVW (Germany)no


RealTracker Small Business : Tests & Surveys
Information about tools to test and optimize.


Clickmapno
Heatmapno
Drilldownno
Direct comparison viewsno
A/B-Testsno


Multivariate Tests (MVT)no
MVT with partnersno
MVT: Analysis by combinationsno
MVT: Analysis by variantno
MVT: Integrated reportingn/a
MVT: ASP/SaaSn/a
MVT: in-house (no tags)n/a
MVT: Self Servicen/a
 
MVT: Max. combinationsn/a
MVT: Max. traffic / combination or testn/a
MVT: Standard confidence intervalln/a
MVT: changeable confidence intervalln/a
MVT: Segmentationn/a
MVT: full factorial designn/a
MVT: fractional factorial designn/a
MVT: Disabling of combinations before start of testn/a
MVT: Disabling of combinations while test runsn/a


Surveysno
Surveys width partnersno
Surveys: Integrated reportingno
Surveys: Segmentationno
Surveys: Free configuration of questionsno
Surveys: Open questionsno
Surveys: Conditional questionsno
Surveys: Free designno


RealTracker Small Business : System
Information about some basic features.


ASP/SaaSyes
in-houseno
Pixel (1x1 images)yes
Javascript tagsyes
Enriched pixeln/a
Reverse Proxyno
Network protocol analysis (sniffer)no
Analysis of standard log filesno
Synchronous analysis of tag data and log file data (hybrid)no


System architectureClient/Server
Requirements Servern/a
Requirements client or desktopBrowser


Analysis of individual log file formats (only log analyzer)n/a
Automatic updates of log files (only log analyzer)n/a
Crawler (or the like) for validation of tagsno


Restricted access for administratorn/a
Password protected for usersno
User rolesno
Blocking of internal trafficyes


RealTracker Small Business : Media streams
Information about special ways to capture media streams.


Capturing:
Media streams with Flashn/a
Flash: Start/stop... eventsn/a
Flash: Average view timen/a
Flash: Clicks in content (i.e.ads)n/a


Media streams with Windows Media Player (WMP)n/a
WMP: Start/stop... eventsn/a
WMP: Average view timen/a
WMP: Clicks in content (i.e.ads)n/a


Media streams with Microsoft Silverlight (MSL)n/a
MSL: Start/stop... eventsn/a
MSL: Average view timen/a
MSL: Clicks in content (i.e.ads)n/a


Media streams with Real Audio/Video (RA)n/a
RA: Start/stop... eventsn/a
RA: Average view timen/a
RA: Clicks in content (i.e.ads)n/a


Media streams with Apple Quicktime (QT)n/a
QT: Start/stop... eventsn/a
QT: Average view timen/a
QT: Clicks in content (i.e.ads)n/a


RealTracker Small Business : Company
Information about the company.


HeadquarterUtrecht, The Netherlands
http://www.realtracker.com


Web analytics since:1996
Staff (global)6
Staff (Europe)n/a


Contact
n/a
n/a
n/a


Partners:
n/a


Innovations in last 12 months:
n/a


Customers:
n/a


RealTracker Small Business : Costs
Information about prices and contracts.


Costs:
n/a


Cost for implementation:
n/a


Initial duration of contract:
n/a


Fee onsite support (per day):
n/a

RealTracker Small Business : Data Acquisition
Here you'll find information concerning ways to acquire, capture, collect all kind of data.


Hits (only log files)no
Page viewsyes
Sessions (visits)yes
Visitors (unique visitors)yes
Allocation of visitor IDno
Referrern/a


Transfered datano
Loading times (per page)partially
SSL pagesyes
Error pagesn/a
Error codes (only in log files)no
Downloadsn/a
Flash eventsn/a
RSS Feedsno
Tracking more than one domainno


Hosts (resolution of IP-Address)yes
Organization (details of host)no
Country of visitoryes
Region (state) of visitorno
City of visitorno
Kind of internet connection (i.e. DSL, ISDN)no


Operating systemyes
User agentyes
Language of user agentno
Coloursyes
Screen resolutionyes
Size of user agent windowno
Javascript in user agentyes
Cookies in user agentyes
Plugins in user agentno
Java in user agentyes


Search enginespartially
Keywordsno
Form fieldsno
Bots (only log files)no
internal Keywordsno
Number of results after internal searchno


RealTracker Small Business : Paths & Funnels
Information about path analysis and conversion paths (funnels).


Path analysisno
Usability of Path analysisn/a
Paths through content groupsn/a
non-linear path analysisn/a
Entry pagesno
Exit pagesno
Entry pathyes
Exit pathyes


Paths through single pageno
Clickmapno
Heatmapno


Conversion paths:
Conversion pathsno
Max. number of conversion pathsn/a
Graphical visualization of conversion pathsno
Exits per pageno
Entries per pageno
Referrer of entriesno
Setup by userno
Setup by vendor or adminn/a


RealTracker Small Business : Integration of data
Enriching, exporting or importing data from one system to another is an important feature. Here you'll find information about this topic.


Import of datano
Realized BI-Interfaces:
no
Sociodemographical data from vendorno


Interfaces for import (into analytics database):
per (s)ftpno
per odbcno
per jdbcno
per soapno
other interfacesn/a


Interfaces to export (into onsite systems):
per (s)ftpno
per odbcno
per jdbcno
per soapno
other interfacesno


RealTracker Small Business : Social Media
Information about ways to integrate social media events in web analytics.


Analysis of social media sitesn/a
Integrated reportingn/a
Partners for social media analyisn/a


Data from Blogsn/a
Data from Twittern/a
Data from YouTuben/a
Data from Flickrn/a
Data from MySpacen/a
Data from Facebookn/a


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