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| Google Analytics | from: | Google Inc. |
| Homepage: | 4 screenshots (click to enlarge) |    | ||
| Headquarter: | Mountain View, CA, USA | |||
| Focus: | general Web Analytics | |||
| Budget: | mid-size & small Budget | |||
When Google launched it's new service Google Analytics the whole area got a strong push to use and develope better web analytics systems.
Today Google Analytics is definitely the most widely used web analytics system in the world. It offers all the features a professional analyst would look for, it has a clear and easy to use interface and it is fast and reliable. As we see it: Google Analytics is the benchmark for all the other free of charge or commercial systems.
| Description: | |
| Languages: |      |
| Available as: | ASP/SaaS |
| Support rating: | no data available |
Strengths and weaknesses by comparison
| Completeness by comparison:
Top: 81.2 48.0 Average: 32.6 view full list |
Comments:
Google Analytics sets the standards in web analytics. It offers that many features, that you can always ask a consultant from other systems: Why should I pay for your system when I can get it for free from Google.
But there are things GA don't provides: An integration of testing and analysis, transparency, online surveys, seemless integration of analytics data in in-house systems, enriching traffic data with customer or product data etc. Google Analytics is a good starting point into web analytics but most professional users will seek for more flexibility after some time.
Google News about Google Analytics:
Web analytics could help online marketing better print 07/09/2010 Value of ... - Push Group (9.9.2010,01:11:08)
Does Google Instant Mark the End of SEO? - WebProNews (blog) (8.9.2010,22:13:09)
Tips For Logging Your Own Statistics - ReadWriteWeb (blog) (8.9.2010,16:30:38)
ForWant.com Receives Over 1.6 Million Visits for August - MarketWatch (press release) (8.9.2010,14:37:11)
Performance Metrics for Ecommerce, Part One - Practical Ecommerce (8.9.2010,14:26:32)
Anti-Google Consumer Group Responds: We Don't Use Google Analytics, Our Web ... - San Francisco Chronicle (7.9.2010,16:01:24)
Blog from Google Inc.:
Ab sofort verfügbar: das neue Google Analytics-Verwaltungs-API (8.9.2010,21:33:00)
A&O HOSTELS steigerte mit Hilfe von Suchtrichter-Daten die Conversion Rate um 23 Prozent (17.8.2010,10:43:00)
Meindruckportal reduzierte die Absprungrate auf der Startseite um 17 Prozent durch Verbessern von Produkt-Images (13.8.2010,17:31:00)
Kostenlose Online-Seminarreihe auf Abruf (28.7.2010,13:54:00)
Holen Sie das Meiste aus der seitenbezogenen Suchfunktion heraus (27.7.2010,11:44:00)
Skandic Wohnideen erhöht Einkaufstrichter-Abschlussrate um 14,7 Prozent (14.7.2010,15:53:00)
| Google Analytics : Dashboards | |
Information about KPI, visualizations and individual reporting. |
| Usability | ok |
| Help | ok |
| Joy of Use | ok |
| Topicality | Hour(s) |
| Live view on current visitors | no |
| Course within an hour | no |
| Course within a day | n/a |
| individual time spans | yes |
| Showing content groups | n/a |
| Average page views / session | yes |
| Average time /session | yes |
| Average sessions / visitor | yes |
| Bounce rate | yes |
| Conversion rate | yes |
| Revenue | n/a |
| ROI | yes |
| Trends | yes |
| Page title instead of URL | yes |
| Showing single visitor profiles | no |
| KPI for internal searches | yes |
| MS-Excel or MS-Office-Plugin | yes |
| Export as CSV | yes |
| Export as XLS | yes |
| Export as DOC | no |
| Export as PDF | yes |
| Print view | yes |
| Sending emails from report interface | yes |
| Report view for small screens (mobile) | yes |
| Regular email reports: Setup by user | yes |
| Regular email reports: Setup by vendor or admin. | n/a |
| Dashboards by compartments | yes |
| Dashboards: Setup by user | partially |
| Dashboards: Setup by vendor or admin | partially |
| Benchmarks (external comparison) | yes |
| Benchmarks sorted by type of website | yes |
| Benchmarks sorted by traffic volume | no |
| Clickmap | yes |
| Heatmap | no |
| Direct comparison views | yes |
| Drilldown | yes |
| Milestones | yes |
| KPI: Setup by user | no |
| KPI: Setup by vendor or admin. | no |
| Thresholds: Setup by user | no |
| Thresholds: Setup by vendor or admin. | no |
| Scores: Setup by user | no |
| Scores: Setup by vendor or admin. | no |
| Keyword cluster: Setup by user | n/a |
| Keyword cluster: Setup by vendor or admin. | no |
| Keyword cluster (internal search): Setup by user | no |
| Keyword cluster (internal search): Setup by vendor or admin. | no |
| Content groups: Setup by user | no |
| Content groups: Setup by vendor or admin. | no |
| Google Analytics : Kampagnen | |
Information about measuring campaign effectiveness. |
| Campaigns | yes |
| Conversion rate of c. | yes |
| Costs of c. | yes |
| CPC (Cost per click) of c. | yes |
| CPO (Cost per order) of c. | yes |
| Automatic import of SEM campaign data | yes |
| Bid Management | yes |
| API to SEM services | n/a |
| Campaigns: Setup by user | yes |
| Campaigns: Setup by vendor or admin. | yes |
| Google Analytics : Support | |
Information about support options and capabilities. |
| Account Manager | no |
| Support staff (global) | n/a |
| Speed of support | > 24 h |
| Support languages | |
| Support in English | no |
| Support in German | no |
| Support in Japanese | no |
| Support in Spanish | no |
| Support in French | no |
| Onsite support | |
| Onsite support in USA | no |
| Onsite support in Germany | no |
| Onsite support in Great Britain | no |
| Onsite support in France | no |
| Onsite support in Australia | no |
| Onsite support in Japan | no |
| Fee onsite support (per day) | k.A. |
| Customer ratings | |
| Support for implemention | no data available |
| Support for adjustments of running system | no data available |
| Business consulting | no data available |
| Average | no data available |
| Google Analytics : Segmentation | |
The segmentation of visits and visitors is still one of the most valuable tools in web analytics. |
| Adhoc segmentation by user | yes |
| Setup of segments by vendor or admin. | yes |
| Segmentation with wildcards (i.e. *,?) | no |
| Combination of segmentation criteria | yes |
| Backward segmentation | yes |
| Combination of segments | no |
| Usability of segmentation for user | ok |
| Technique of segmentation: | |
| n/a | |
| Comments on technique: | |
| n/a | |
| Storage of data (duration) | n/a |
| Storage of raw data (duration) | n/a |
| Google Analytics : Mobile Analytics | |
Information about special ways to capture mobile traffic. |
| Mobile Analytics | partially |
| Integrated reporting | yes |
| Local capturing of traffic (i.e. by proxies) | no |
| Using MSISDN | n/a |
| Using enriched pixel (i.e. with PHP, ASP, Ruby) | no |
| Country of visitor | yes |
| ISP of visitor | yes |
| Technology of access (i.e. GPRS, UMTS) | no |
| Protocol (i.e. WAP, XHTML) | no |
| Manufacturer | no |
| Model | no |
| Control (Touchscreen, Jogdial, Keypad) | no |
| Size of display | no |
| Database for model identification | n/a |
| Number of models or user agents in database | - |
| Google Analytics : Data security | |
Data security covers the aspects of the validity of data and location of hosting. |
| Deletion of visitor IP address | no |
| Deletion of visitor IP address without data lost | no |
| Data in EU | no |
| Safe Harbour list (only non EU vendors) | yes |
| Visitor (re)identification by IP-Address | yes |
| Visitor (re)identification by User agent | no |
| Visitor (re)identification by 1-party-cookie | yes |
| Visitor (re)identification by 3-party-cookie | no |
| other methods of visitor (re)identification | no |
| certified by KIA (Sweden) | no |
| certified by OJD (France) | no |
| certified by ABCe (Great Britain) | no |
| Measurement according to IVW (Germany) | no |
| Google Analytics : Tests & Surveys | |
Information about tools to test and optimize. |
| Clickmap | yes |
| Heatmap | no |
| Drilldown | yes |
| Direct comparison views | yes |
| A/B-Tests | yes |
| Multivariate Tests (MVT) | yes |
| MVT with partners | no |
| MVT: Analysis by combinations | no |
| MVT: Analysis by variant | no |
| MVT: Integrated reporting | no |
| MVT: ASP/SaaS | yes |
| MVT: in-house (no tags) | yes |
| MVT: Self Service | yes |
| MVT: Max. combinations | n/a |
| MVT: Max. traffic / combination or test | n/a |
| MVT: Standard confidence intervall | n/a |
| MVT: changeable confidence intervall | no |
| MVT: Segmentation | yes |
| MVT: full factorial design | yes |
| MVT: fractional factorial design | no |
| MVT: Disabling of combinations before start of test | yes |
| MVT: Disabling of combinations while test runs | yes |
| Surveys | no |
| Surveys width partners | no |
| Surveys: Integrated reporting | no |
| Surveys: Segmentation | no |
| Surveys: Free configuration of questions | no |
| Surveys: Open questions | no |
| Surveys: Conditional questions | no |
| Surveys: Free design | no |
| Google Analytics : System | |
Information about some basic features. |
| ASP/SaaS | yes |
| in-house | no |
| Pixel (1x1 images) | yes |
| Javascript tags | yes |
| Enriched pixel | no |
| Reverse Proxy | no |
| Network protocol analysis (sniffer) | no |
| Analysis of standard log files | no |
| Synchronous analysis of tag data and log file data (hybrid) | no |
| System architecture | Client/Server |
| Requirements Server | n/a |
| Requirements client or desktop | Browser |
| Analysis of individual log file formats (only log analyzer) | n/a |
| Automatic updates of log files (only log analyzer) | n/a |
| Crawler (or the like) for validation of tags | no |
| Restricted access for administrator | n/a |
| Password protected for users | yes |
| User roles | no |
| Blocking of internal traffic | yes |
| Google Analytics : Media streams | |
Information about special ways to capture media streams. |
| Capturing: | |
| Media streams with Flash | yes |
| Flash: Start/stop... events | yes |
| Flash: Average view time | yes |
| Flash: Clicks in content (i.e.ads) | yes |
| Media streams with Windows Media Player (WMP) | no |
| WMP: Start/stop... events | no |
| WMP: Average view time | no |
| WMP: Clicks in content (i.e.ads) | no |
| Media streams with Microsoft Silverlight (MSL) | no |
| MSL: Start/stop... events | no |
| MSL: Average view time | no |
| MSL: Clicks in content (i.e.ads) | no |
| Media streams with Real Audio/Video (RA) | no |
| RA: Start/stop... events | no |
| RA: Average view time | no |
| RA: Clicks in content (i.e.ads) | no |
| Media streams with Apple Quicktime (QT) | no |
| QT: Start/stop... events | no |
| QT: Average view time | no |
| QT: Clicks in content (i.e.ads) | no |
| Google Analytics : Company | |
Information about the company. |
| Headquarter | Mountain View, CA, USA |
| http://www.google.com/analytics/ |
| Web analytics since: | 2005 |
| Staff (global) | k.A. |
| Staff (Europe) | k.A. |
| Contact | |
| n/a | |
| n/a | |
| n/a |
| Partners: | |
| n/a |
| Innovations in last 12 months: | |
| Motion Charts, Datenexport, API |
| Customers: | |
| n/a |
| Google Analytics : Costs | |
Information about prices and contracts. |
| Costs: | |
| n/a |
| Cost for implementation: | |
| n/a |
| Initial duration of contract: | |
| n/a |
| Fee onsite support (per day): | |
| k.A. |
| Google Analytics : Data Acquisition | |
Here you'll find information concerning ways to acquire, capture, collect all kind of data. |
| Hits (only log files) | no |
| Page views | yes |
| Sessions (visits) | yes |
| Visitors (unique visitors) | yes |
| Allocation of visitor ID | no |
| Referrer | n/a |
| Transfered data | no |
| Loading times (per page) | no |
| SSL pages | yes |
| Error pages | n/a |
| Error codes (only in log files) | no |
| Downloads | n/a |
| Flash events | yes |
| RSS Feeds | no |
| Tracking more than one domain | partially |
| Hosts (resolution of IP-Address) | yes |
| Organization (details of host) | no |
| Country of visitor | yes |
| Region (state) of visitor | yes |
| City of visitor | yes |
| Kind of internet connection (i.e. DSL, ISDN) | yes |
| Operating system | yes |
| User agent | yes |
| Language of user agent | yes |
| Colours | yes |
| Screen resolution | yes |
| Size of user agent window | no |
| Javascript in user agent | no |
| Cookies in user agent | no |
| Plugins in user agent | partially |
| Java in user agent | yes |
| Search engines | yes |
| Keywords | yes |
| Form fields | no |
| Bots (only log files) | no |
| internal Keywords | yes |
| Number of results after internal search | no |
| Google Analytics : Paths & Funnels | |
Information about path analysis and conversion paths (funnels). |
| Path analysis | no |
| Usability of Path analysis | n/a |
| Paths through content groups | no |
| non-linear path analysis | no |
| Entry pages | yes |
| Exit pages | yes |
| Entry path | yes |
| Exit path | yes |
| Paths through single page | yes |
| Clickmap | yes |
| Heatmap | no |
| Conversion paths: | |
| Conversion paths | yes |
| Max. number of conversion paths | 4 |
| Graphical visualization of conversion paths | yes |
| Exits per page | yes |
| Entries per page | yes |
| Referrer of entries | yes |
| Setup by user | yes |
| Setup by vendor or admin | n/a |
| Google Analytics : Integration of data | |
Enriching, exporting or importing data from one system to another is an important feature. Here you'll find information about this topic. |
| Import of data | no |
| Realized BI-Interfaces: | |
| no | |
| Sociodemographical data from vendor | no |
| Interfaces for import (into analytics database): | |
| per (s)ftp | no |
| per odbc | no |
| per jdbc | no |
| per soap | no |
| other interfaces | n/a |
| Interfaces to export (into onsite systems): | |
| per (s)ftp | no |
| per odbc | no |
| per jdbc | no |
| per soap | no |
| other interfaces | n/a |
| Google Analytics : Social Media | |
Information about ways to integrate social media events in web analytics. |
| Analysis of social media sites | no |
| Integrated reporting | no |
| Partners for social media analyis | n/a |
| Data from Blogs | no |
| Data from Twitter | no |
| Data from YouTube | no |
| Data from Flickr | no |
| Data from MySpace | no |
| Data from Facebook | no |
All systems:
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