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Welcome to web-analytics-tools.com
1.
Choose a solution on the left
and get an overview about some features and characteristics.
2.
After choosing a solution, you'll find links to categories of functions like dashboards, campaigns, tests... in the upper area.
3.
Choose the systems you want to compare directly - by detail or radar chart.
4.
The free access offers quite a lot of information about web analytics tools, but by ordering a premium access you and your colleagues will also have access to all features and characteristics of premium tools like Site Catalyst or Webtrends. Order your premium access for 12 months now.
Characteristics and rating points in web-analytics-tools.com
In this list you'll find all characteristics included in web-analytics-tools.com. It is sorted by groups of features according to the links in the upper area of the solution profiles.
If the characteric is used for the rating, the category and the maximum points are indicated.
More comments about the rating can be found at the bottom of the list.
(see current rating list)
If the characteric is used for the rating, the category and the maximum points are indicated.
More comments about the rating can be found at the bottom of the list.
(see current rating list)
General
| Feature | Rating segment | Rating points |
| Interface in English | ||
| Interface in French | ||
| Interface in German | ||
| Interface in Japanese | ||
| Interface in Spanish | ||
| Name of system | ||
| Name of vendor | ||
| Target Group | ||
| URL |
Company
| Feature | Rating segment | Rating points |
| Contact | ||
| Contact email | ||
| Contact telephone | ||
| Country | ||
| Customers | ||
| Headquarter | ||
| Innovations last 12 months | ||
| Partners | ||
| Staff (Europe) | ||
| Staff (global) | ||
| Web Analytics since |
Costs & prices
| Feature | Rating segment | Rating points |
| Cost for implementation | ||
| Costs | ||
| Initial duration of contract |
Support
| Feature | Rating segment | Rating points |
| Fee onsite support (per day) | ||
| Onsite support in Australia | ||
| Onsite support in France | ||
| Onsite support in Germany | ||
| Onsite support in Great Britain | ||
| Onsite support in Japan | ||
| Onsite support in USA | ||
| Speed of support | ||
| Support in English | ||
| Support in French | ||
| Support in German | ||
| Support in Japanese | ||
| Support in Spanisch | ||
| Support staff |
Data security
| Feature | Rating segment | Rating points |
| Certified by ABCe (Great Britain) | ||
| Certified by KIA (Sweden) | ||
| Certified by OJD (France) | ||
| Data in EU | ||
| Deletion of visitor IP address | ||
| Deletion of visitor IP address without data lost | ||
| Measurement according to IVW (Germany) | ||
| Other methods for visitor (re)identification | ||
| Safe Harbour list (only non EU vendors) | ||
| Visitor (re)identification by 1-party-cookie | ||
| Visitor (re)identification by 3-party-cookie | ||
| Visitor (re)identification by IP-Address | ||
| Visitor (re)identification by user agent |
Dashboard
| Feature | Rating segment | Rating points |
| Average number of visits to conversion | Dashboard | 1 |
| Average page views / session | Dashboard | 1 |
| Average sessions / visitor | Dashboard | 1 |
| Average time / page | Dashboard | 1 |
| Average time / session | Dashboard | 1 |
| Benchmarks (external comparison) | Data Acquisition | 1 |
| Benchmarks sorted by traffic volume | Data Acquisition | 2 |
| Benchmarks sorted by type of website | Data Acquisition | 2 |
| Bounce rate | Dashboard | 1 |
| Clickmap | Dashboard | 2 |
| Conversion rate | Dashboard | 1 |
| Course within a day | Dashboard | 1 |
| Course within an hour | Dashboard | 1 |
| Dashboards by compartments | ||
| Dashboards: Setup by administrator | Dashboard | 2 |
| Dashboards: Setup by user | Dashboard | 5 |
| Dashboards: Setup by vendor | Dashboard | 1 |
| Direct comparison views | Dashboard | 3 |
| Drilldown | Dashboard | 1 |
| Export as CSV | Dashboard | 1 |
| Export as DOC | Dashboard | 1 |
| Export as PDF | Dashboard | 1 |
| Export as XLS | Dashboard | 1 |
| Heatmap | Dashboard | 1 |
| Help | Dashboard | 4 |
| Individual time spans | Dashboard | 1 |
| Joy of Use | Dashboard | 6 |
| Keyword cluster (internal search): Setup by administrator | Dashboard | 2 |
| Keyword cluster (internal search): Setup by user | Dashboard | 3 |
| Keyword cluster (internal search): Setup by vendor | Dashboard | 1 |
| Keyword cluster: Setup by administrator | Dashboard | 2 |
| Keyword cluster: Setup by user | Dashboard | 3 |
| Keyword cluster: Setup by vendor | Dashboard | 1 |
| KPI for internal searches | ||
| KPI: Setup by administrator | Dashboard | 3 |
| KPI: Setup by user | Dashboard | 5 |
| KPI: Setup by vendor | Dashboard | 1 |
| Live view on current visitors | Data Acquisition | 1 |
| Milestones | Dashboard | 1 |
| MS-Excel or MS-Office-Plugin | Dashboard | 2 |
| Page title instead of URL | Data Acquisition | 1 |
| Print view | Dashboard | 1 |
| Regular email reports: setup by administrator | Dashboard | 2 |
| Regular email reports: setup by user | Dashboard | 3 |
| Regular email reports: setup by vendor | Dashboard | 1 |
| Report view for small screens (mobiles) | Dashboard | 2 |
| Revenue | Dashboard | 1 |
| ROI (Return on Investment) | Dashboard | 1 |
| Scores: Setup by administrator | Dashboard | 2 |
| Scores: Setup by user | Dashboard | 3 |
| Scores: Setup by vendor | Dashboard | 1 |
| Sending emails from report interface | ||
| Setup by administrator: Content groups | Dashboard | 2 |
| Setup by user: Content groups | Dashboard | 3 |
| Setup by vendor: Content groups | Dashboard | 1 |
| Showing content groups | Data Acquisition | 1 |
| Showing single visitor profiles | Dashboard | 1 |
| Thresholds: Setup by administrator | Dashboard | 3 |
| Thresholds: Setup by user | Dashboard | 5 |
| Thresholds: Setup by vendor | Dashboard | 1 |
| Topicality | ||
| Trends | Dashboard | 1 |
| Usability | Dashboard | 6 |
Campaigns
| Feature | Rating segment | Rating points |
| API to SEM services | Campaigns | 3 |
| Automatic import of SEM campaigns | Campaigns | 3 |
| Bid Management | Campaigns | 4 |
| Campaigns | ||
| Campaigns: Setup by administrator | Campaigns | 1 |
| Campaigns: Setup by user | Campaigns | 1 |
| Campaigns: Setup by vendor | Campaigns | 1 |
| Clickfraud | ||
| Conversion rate of campaigns | Campaigns | 1 |
| Costs of campaigns | Campaigns | 1 |
| CPC (cost-per-click) of campaigns | Campaigns | 1 |
| CPO (cost-per-order) of campaigns | Campaigns | 1 |
| CTR (clickthrough-rate) of campaigns | Campaigns | 1 |
| Revenue of campaigns | Campaigns | 1 |
Tests & Surveys
| Feature | Rating segment | Rating points |
| A/B-Tests | Tests & Surveys | 3 |
| Multivariate tests (MVT) | Tests & Surveys | 4 |
| MVT with partners | Tests & Surveys | 3 |
| MVT: Analysis by combinations | Tests & Surveys | 2 |
| MVT: Analysis by variant | Tests & Surveys | 4 |
| MVT: changeable confidence interval | ||
| MVT: Disabling of combinations before start of test | Tests & Surveys | 3 |
| MVT: Disabling of combinations while test runs | Tests & Surveys | 3 |
| MVT: fractional factorial design | Tests & Surveys | 2 |
| MVT: Full factorial design | Tests & Surveys | 1 |
| MVT: in-house (no tags) | Tests & Surveys | 1 |
| MVT: Integrated reporting | Tests & Surveys | 3 |
| MVT: max. combinations | ||
| MVT: max. traffic/combination or test | ||
| MVT: SaaS/ASP | Tests & Surveys | 1 |
| MVT: Segmentation | Tests & Surveys | 1 |
| MVT: Self service | ||
| MVT: Standard confidence interval | ||
| Surveys | Tests & Surveys | 4 |
| Surveys with partners | Tests & Surveys | 3 |
| Surveys: Conditional questions | Tests & Surveys | 1 |
| Surveys: Free configuration of questions | Tests & Surveys | 1 |
| Surveys: Free design | Tests & Surveys | 1 |
| Surveys: Integrated evaluation and reporting | Tests & Surveys | 1 |
| Surveys: Open questions | Tests & Surveys | 1 |
| Surveys: Segmentation | Tests & Surveys | 1 |
Segmentation
| Feature | Rating segment | Rating points |
| Adhoc segmentation by user | Dashboard | 3 |
| Backward segmentation | Segmentation | 6 |
| Combination of segmentation criteria | Segmentation | 6 |
| Combination of segments | Segmentation | 6 |
| Comments on technique | ||
| Database for segmentation | ||
| Segmentation with wildcards (i.e. *,?) | Segmentation | 6 |
| Segmentation: Setup by administrator | Segmentation | 4 |
| Segmentation: Setup by user | Segmentation | 8 |
| Segmentation: Setup by vendor | Segmentation | 2 |
| Technique of segmentation | ||
| Usability of segmentation for user | Dashboard | 4 |
Acquisition of data
| Feature | Rating segment | Rating points |
| Allocation of visitor ID | ||
| City of visitor | Data Acquisition | 1 |
| Colours | Data Acquisition | 1 |
| Cookies in user agent | Data Acquisition | 1 |
| Country of visitor | Data Acquisition | 1 |
| Downloads | Data Acquisition | 1 |
| Error Codes (only in log files) | ||
| Error codes (with tags) | Data Acquisition | 1 |
| Flash events | Data Acquisition | 1 |
| Form fields | Data Acquisition | 2 |
| Hits (only log files) | ||
| Hosts (Resolution of IP-Address) | Data Acquisition | 1 |
| Internal keywords | Data Acquisition | 1 |
| IP-Addresses | Data Acquisition | 1 |
| Java in user agent | Data Acquisition | 1 |
| Javascript in user agent | Data Acquisition | 1 |
| Keywords | Data Acquisition | 1 |
| Kind of internet connection (i.e. DSL, ISDN) | Data Acquisition | 1 |
| Language of user agent | Data Acquisition | 1 |
| Loading times (per page) | Data Acquisition | 1 |
| Number of results after internal search | Data Acquisition | 1 |
| Operating system | Data Acquisition | 1 |
| Organization (Details of host) | Data Acquisition | 1 |
| Page views | Data Acquisition | 1 |
| Plugins in user agent | Data Acquisition | 1 |
| Referrer | Data Acquisition | 1 |
| Region (state) of visitor | Data Acquisition | 1 |
| Robots (only log files) | ||
| RSS Feeds | Data Acquisition | 1 |
| Screen resolution | Data Acquisition | 1 |
| Search engines | Data Acquisition | 1 |
| Size of user agent window | Data Acquisition | 1 |
| Sociodemographical data from vendor | Data Acquisition | 2 |
| SSL pages | Data Acquisition | 1 |
| Tracking more than one domain | Data Acquisition | 1 |
| Transfered data | Data Acquisition | 1 |
| User agent | Data Acquisition | 1 |
| Visitors (Unique Visitors) | Data Acquisition | 1 |
| Visits (Sessions) | Data Acquisition | 1 |
Mobile Analytics
| Feature | Rating segment | Rating points |
| Control (keypad, touchscreen, jogdial) | Data Acquisition | 1 |
| Country of visitor | Data Acquisition | 1 |
| Database for model identification | ||
| Integrated reporting | Data Acquisition | 1 |
| ISP of visitor | Data Acquisition | 1 |
| Local capturing of traffic (i.e. by proxies) | Data Acquisition | 1 |
| Manufacturer | Data Acquisition | 1 |
| Mobile Analytics | Data Acquisition | 1 |
| Model | Data Acquisition | 1 |
| Number of models or user agents in database | ||
| Protocol (i.e. WAP, XHTML) | Data Acquisition | 1 |
| Size of display | Data Acquisition | 1 |
| Technology of access (i.e. GPRS, UMTS) | Data Acquisition | 1 |
| Using enriched pixel (i.e. with PHP, ASP, Ruby) | Data Acquisition | 3 |
| Using MSISDN |
Audio & video streams
| Feature | Rating segment | Rating points |
| Flash: Average view time | Data Acquisition | 1 |
| Flash: Clicks in audio/video content (i.e. ads) | Data Acquisition | 1 |
| Flash: Start/stop/etc events | Data Acquisition | 1 |
| Media streams with Apple Quicktime (QT) | Data Acquisition | 1 |
| Media streams with Flash | Data Acquisition | 1 |
| Media streams with Microsoft Silverlight (MSL) | Data Acquisition | 1 |
| Media streams with Real Audio/Video (RA) | Data Acquisition | 1 |
| Media streams with Windows Media Player (WMP) | Data Acquisition | 1 |
| MSL: Average view time | Data Acquisition | 1 |
| MSL: Clicks in audio/video content (i.e. ads) | Data Acquisition | 1 |
| MSL: Start/stop/etc events | Data Acquisition | 1 |
| QT: Average view time | Data Acquisition | 1 |
| QT: Clicks in audio/video content (i.e. ads) | Data Acquisition | 1 |
| QT: Start/stop/etc events | Data Acquisition | 1 |
| RA: Average view time | Data Acquisition | 1 |
| RA: Clicks in audio/video content (i.e. ads) | Data Acquisition | 1 |
| RA: Start/stop/etc events | Data Acquisition | 1 |
| WMP: Average view time | Data Acquisition | 1 |
| WMP: Clicks in audio/video content (i.e. ads) | Data Acquisition | 1 |
| WMP: Start/stop/etc events | Data Acquisition | 1 |
Social Media
| Feature | Rating segment | Rating points |
| Analysis of social media sites | Data Acquisition | 1 |
| Data from blogs | Data Acquisition | 1 |
| Data from Facebook | Data Acquisition | 1 |
| Data from Flickr | Data Acquisition | 1 |
| Data from MySpace | Data Acquisition | 1 |
| Data from Twitter | Data Acquisition | 1 |
| Data from YouTube | Data Acquisition | 1 |
| Integrated reporting | Data Acquisition | 1 |
| Social media with partners | Data Acquisition | 3 |
System
| Feature | Rating segment | Rating points |
| Analysis of individual log file formats (only log analyzer) | ||
| Analysis of standard log files | System | 1 |
| Architecture of solution | ||
| Automatic update of log files (only log analyzer) | ||
| Blocking of internal traffic | System | 1 |
| Crawler (or the like) for validation of tags | System | 1 |
| Data Mining: Predictive Analytics (szenario based) | ||
| Data Mining: User Profiling | ||
| Integrated behavioral targeting (email) | ||
| Integrated behavioral targeting (website) | ||
| Internal ad server | ||
| Internal email server for campaigns | ||
| Network protocoll analysis (sniffer) | ||
| Offered as in-house system | ||
| Offered as SaaS/ASP System | ||
| Password protected | System | 1 |
| Realized behavioral targeting with external CMS | ||
| Realized behavioral targeting with external email provider | ||
| Regular sending of SMS | ||
| Requirement: Client | ||
| Requirements: Server | ||
| Restricted access for admin. | System | 2 |
| Reverse proxy | ||
| Storage of data | ||
| Storage of raw data | ||
| synchronous processing of log and tag analysis | System | 2 |
| Usage of 1x1 | System | 1 |
| Usage of javascript tag | System | 1 |
| User roles | System | 3 |
Data integration
| Feature | Rating segment | Rating points |
| Export by (s)ftp | System | 1 |
| Export by jdbc | System | 1 |
| Export by odbc | System | 1 |
| Export by other | ||
| Export by soap | System | 1 |
| Import by (s)ftp | System | 1 |
| Import by jdbc | System | 1 |
| Import by odbc | System | 1 |
| Import by other | ||
| Import by soap | System | 1 |
| Import of data | System | 3 |
| Realized BI-Interfaces |
Comments on the rating in web-analytics-tools.com
All characteristics in the upper lists for which are also indicated rating points are used for the calculation of the 'index of completeness'.
The percentual 'completeness' relates to the maximum of points on each criteria.
For example: The maximum sum of points in the category 'Segmentation' is 38, for 'Campaigns' it's 23.
Most of the characteristics are filled with 'yes', 'partially' or 'no'. A 'yes' results in the maximum amount of points, a 'partially' equals in half of the maximum, a 'no' in '0'.
In this way all six areas of rating: 'Segmentation', 'Dashboard', 'Tests & Surveys', 'Campaigns', 'Acquisition of data' and 'System' are calculated as percentages, like they are visualized in the radar charts on each profile.
The aggregated rating - the 'Index of completeness' - on the other side is not a percentual value, because results are not simply summed up, but every area is weighted. Currently like this:
The weight of the area 'Campaigns' is 0.8.
The weight of the area 'Tests & Surveys' is 1.8.
The weight of the area 'Segmentation' is 2.
The weight of the area 'System' is 1.
The weight of the area 'Data aquisition' is 1.5.
The weight of the area 'Dashboard' is also 1.5.
It is evident, that the result of the overall rating does not show the 'best' solution, but the most complete one according to the used points and weights.
Companies looking for an appropriate web analytics system may use the rating results as orientation, but the decision should rely on individual parameters and needs.
This database of collected systems and data may help - beyond marketing trends and buzzwords - to provide transparency and comparability as a basis for proper decisions.
The percentual 'completeness' relates to the maximum of points on each criteria.
For example: The maximum sum of points in the category 'Segmentation' is 38, for 'Campaigns' it's 23.
Most of the characteristics are filled with 'yes', 'partially' or 'no'. A 'yes' results in the maximum amount of points, a 'partially' equals in half of the maximum, a 'no' in '0'.
In this way all six areas of rating: 'Segmentation', 'Dashboard', 'Tests & Surveys', 'Campaigns', 'Acquisition of data' and 'System' are calculated as percentages, like they are visualized in the radar charts on each profile.
The aggregated rating - the 'Index of completeness' - on the other side is not a percentual value, because results are not simply summed up, but every area is weighted. Currently like this:
The weight of the area 'Campaigns' is 0.8.
The weight of the area 'Tests & Surveys' is 1.8.
The weight of the area 'Segmentation' is 2.
The weight of the area 'System' is 1.
The weight of the area 'Data aquisition' is 1.5.
The weight of the area 'Dashboard' is also 1.5.
It is evident, that the result of the overall rating does not show the 'best' solution, but the most complete one according to the used points and weights.
Companies looking for an appropriate web analytics system may use the rating results as orientation, but the decision should rely on individual parameters and needs.
This database of collected systems and data may help - beyond marketing trends and buzzwords - to provide transparency and comparability as a basis for proper decisions.